Joe Brown has joined West Monroe, a management and technology consultancy, as a senior partner in its technology and experience practice.

Based in San Francisco, Brown brings over 20 years of expertise in digital strategies, products, experience, and marketing.

In his new role at West Monroe, Brown will contribute to the strategic direction of the 700-person technology and experience practice, with a focus on product and experience engagements.

During his career, Brown has guided products from innovation to scale in markets including software, ecommerce, consumer products, and life science. He has worked with large clients such as Moderna, Meta, and Microsoft.

Brown most recently spent 12 years at IDEO, a design and consulting firm, where he was latterly an executive director leading hundreds of designers, engineers, and technologists. Earlier in his career, Brown taught classes in marketing and organizational behavior at Stanford University and was an associate editor at The College Board.

He has an MBA from Stanford University and a bachelor’s degree from New York University.

“Joe is an accomplished team and practice leader, and highly respected for the impact he has created for clients at IDEO. He has a particular aptitude for culture, sense of purpose, and the change that must happen when introducing new technology—and how to embed that in our work,” said Mazen Ghalayini, managing partner and co-lead of West Monroe’s technology and experience practice.

Brown added, “Our work offers the chance to look at problems from new angles to understand customers and what they really need. When can we figure out how to design products so they help customers achieve what they want—for example, to be more profitable—that’s when the real impact happens.”

Headquartered in Chicago, West Monroe provides consulting business operations, M&A, organization and people, customer engagement, product and experiences, and data and technology.

The firm has 2,250 employees across 10 offices in the US, UK, and Costa Rica.